Cristóbal Serrano
Visual identity for Cristóbal Serrano, a personal trainer, built around a strong, minimalist, and contemporary image.
Branding and graphic design to develop a professional, recognizable brand that can be adapted to various physical and digital media.
The Project
We developed a visual identity based on strength, movement, and precision, creating a minimalist graphic system that conveys professionalism and performance.
The brand is defined by a geometric isotype, clean typography, and a palette of navy blue and white tones to create a strong and consistent image.
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