La Brasa 47
Branding, visual identity, and social media management for La Brasa 47, a burger joint specializing in grilled burgers with a powerful, urban identity built around fire as its central theme.
Brand development, packaging, and digital communication to create a recognizable, straightforward, and consistent experience—from the store to every order and every post.
The Project
We developed the visual identity for La Brasa 47, a burger restaurant concept centered on the product, the flame, and the flavor, with a direct, bold, and easily recognizable brand identity.
The project is built around a dark, urban aesthetic, combining black, cream tones, and red and orange accents that evoke embers. The brand identity is applied to bags, boxes, wrappers, cups, packaging for potatoes and sauces, menus, signage, and various other elements throughout the establishment, creating a solid and cohesive visual system.
In addition, we brought the entire world of La Brasa 47 to social media through a content strategy focused on food photography, products, fire, promotions, Stories, and Reels.
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