María José Medina
Visual identity for María José Medina, an attorney and mediator, designed to convey an elegant, approachable, and professional image.
A understated, contemporary brand that conveys confidence, rigor, and balance, and is consistently applied across all of the firm’s touchpoints.
The Project
We developed a visual identity that reflects the core values of María José Medina's professional practice: trust, approachability, serenity, and rigor.
The combination of a classic typeface with a color palette based on shades of aqua green and deep blue lends the brand personality and elegance, while the MJ monogram serves as a recognizable and versatile element throughout the entire visual system.
The brand identity extends to various corporate applications, ranging from business cards, envelopes, documents, and folders to signage and branding elements for the firm itself, creating a consistent, professional, and recognizable brand presence at every touchpoint.
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