Nori Nami
Branding, visual identity, and social media management for Nori Nami, a sushi takeout and delivery service with a contemporary aesthetic inspired by Japanese visual culture.
Brand development, packaging, and digital communication to build a recognizable, consistent identity that can be adapted to all customer touchpoints.
The Project
We developed the visual identity for Nori Nami, a sushi concept specializing in takeout and delivery that needed a look capable of conveying the quality of its products, freshness, and a carefully crafted brand experience from the very first interaction.
The project is based on a visual universe inspired by the sea and contemporary Japanese aesthetics, combining navy blue, cream tones, and coral accents with a graphic wave pattern that gives the entire brand identity its character. The brand is featured on boxes, bags, wrappers, sauce packets, chopsticks, menus, and various other items related to the dining experience.
In addition, we translated the entire visual language into a communication strategy designed to maintain a strong and recognizable brand image, reinforce the brand’s positioning, and make its digital presence a natural extension of the Nori Nami experience.
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